In the 9 months that lookalike audiences have prevailed as one of the go-to targeting options for sophisticated Facebook advertisers, I’ve seen excellent performance by and large. However, I’ve also seen rather poor performance on a few occasions for reasons that have eluded me until only recentl... (more) Back in November 2013, we wrote about Facebook’s innovations alongside revenue earnings by quarter. With another quarter passed, it’s time to update that graphic. (Spoiler alert: the latest numbers are huge!)
In Q4 2013, Facebook revamped its ads creation flow to make it easier for advertisers t... (more)
That is the question... for Facebook marketers, anyway.
Optional URL parameters for Facebook page posts are very handy. These work great, but you have to add them in the following way, without a question mark:... (more)